Web video is the world’s most accessible medium. And YouTube is the current dominant platform for web video. Put those two facts together: Success on YouTube is worth the cost. It is one of the only media channels that we recommend to every single organisation we work with, regardless of their age or maturity. Whether you are a one day old startup or a ten year old company, YouTube can benefit you. In this article, we discuss how to grow your audience on the world’s largest video platform.
I was a little surprised when I did the research for this article. A lot of the search data suggests there are quite a few people out there looking for ways to get more YouTube subscribers with cheats and hacks. So, if that’s you, I have to tell you that I really wouldn’t advise it.
There really is no need to cheat or hack YouTube. We build audiences and subscriber bases for businesses and brands using a simple white hat formula.
We make you look like you deserve to be taken seriously. Branding 101. By creating or commissioning professional graphics to use as your YouTube cover art and your profile picture, we immediately improve the first impression you have on YouTube users who are new to your channel. Regardless of your video content, one of the first things anybody is going to see when they visit your channel is your artwork. And they judge you on it.
We figure out what it is your particular market or demographic wants to watch. We have a process for doing this consistently.
This is the bit people find most difficult when they try to do it themselves alongside every other thing they have to do in their business. YouTube is extremely content hungry. And their algorithms reward accounts and channels that post regularly. This has also been shown consistently to be a creator behaviour that encourages new people to subscribe to your channel.
This may sound obvious, but the truth is that most people do. Of course, if you’re on a contract with us, we will stop if you terminate the contract. But otherwise, we keep making videos and the snowball continues to grow in size.