Whether you’re an author, an accountant, a consultant, an entertainer or anything else, marketing yourself is necessary. It has to be done. And your success in your career will, in part, be connected to how well you market yourself. In this article, I’m going to explain how we, at Smart And Slick, help to market people and businesses in many fields and industries from entertainment, to professional services.
In the 21st century, your website is your store front. It’s the first marketing asset most people who are interested in your products or services will see. And we have a formula for positioning our clients to be industry authorities and even celebrities. And we can do it in 5 seconds.
Because 5 seconds is the length of time it takes the average website visitor to absorb the content of the first fold of a website. (The first fold is the part of the home page that somebody sees when they load the page, without scrolling.
Most people nowadays will not type your website address into their browser address bar. They’ll just type your name into Google. And being the top result for that search is the first unconscious but very powerful status indicator that helps build your prospect’s view of you.
Unless you have a very common name, or share your name with a famous namesake, this usually isn’t all that difficult to achieve and can be done with a little SEO. (Check out “How To Get To The Top Of Google” for more info.
Graphic design is a language. It’s a form of communication. Colours, shapes and fonts rapidly communicate things in milliseconds that would take pages if you had to do it in words: Things like mood, style and vibe. Professional website is the first and most important step in shaking off any sense your prospects might get that you are, or look like, an amateur. In a nutshell, good graphic design says “this person is a pro” and poor graphic design says “this person is an amateur”.
If you’re creating a personal brand, your first fold needs to feature a picture of you – probably a big one. There is no way to cut costs on this. If you don’t get professional photos taken, you will look like an amateur. Photographers have lots of specialist equipment to create images that are evenly lit and look great on your website. And amateur photos are the easy for anybody to spot.
We have partnered with photographers all over the country, to make this a seamless part of our service.
Nothing blasts your status into the stratosphere quite like quotes from media outlets and the logos of media outlets you’ve been featured in. Of course, you do have to be featured in the media outlets first, but our Communications Department can help you with that.
When your website features a few of these, it’s basically impossible for anybody to see you as an amateur. You instantly become the real deal. And of course, the more famous the media brand, the higher your status will become.
If you’re a consultant or offer some form of professional service, you can gain massive authority by writing the book on the subject. So an accountant might write a book about tax, or personal finance. A pharmacist could write about healthy living. A personal trainer can write a book about exercise (there are thousands). The only people who we don’t recommend to write teaching books are entertainers. Somehow a singer who writes a book about singing has reduced their status, not increased it.
But of course entertainers can be the star of their show or Netflix special or whatever. And musicians can have their music on Spotify.
These are not nearly as popular as they used to be, mainly because it’s now fairly well known that you can buy followers or subscribers on any social media platform. Under no circumstances do we at Smart And Slick recommend that as a strategy, but either way it makes this easy to fake. However, if you have genuine followers or subscribers, particularly on a platform like YouTube, it could be worth finding space on your website’s first fold to brag about it.
Now we’re getting into subtle territory, but don’t let that convince you that this is any less powerful than some of the other stuff we’ve covered. For most sites, these are more suited to being footer links than main navigation links, but the presence of website sections such as a “Press Office” and a section for “Investors”, if it’s applicable, are both strong indications that you’re not messing about. Of course, you will have to then create respectable pages for each section, but that doesn’t have to be difficult.
For personal brands, #6 might not be so applicable. So instead, you can make up for it with a professional contact page.
On your contact page, list all the various reasons people might want to contact you and have different contact info for each one.
So that’s it. Our celebrity building checklist. The combined power of all of these techniques and strategies will create unparalleled status and authority no matter what industry that are applied in.
And when you have the kind of status we’re talking about here, you’ll attract all kinds of opportunities. You’ll more than likely start getting offered public speaking opportunities, media appearances, and you’ll be able to command higher prices.
If you’d like a professional job, get in touch and we’d be happy to assist you.