Social media is just another way of gaining visibility by getting attention. In this regard, it is no different from using PR to get featured in print media, radio or television, or from doing traditional advertising. It’s just another way of getting attention.
And, like PR, it is a very soft sell. If you post a link to your sales page every day or even every few days, you are very unlikely to sell anything unless there’s a limited time offer associated with it.
Social media is a way of making yourself and your business known to people who might need it at some point in the future. It’s also a way of adding some personality to your brand.
So, if you can’t post offers every day, what should you post instead?
Forget about selling products and services to your followers and focus on selling yourself or your business or brand. Remember, selling your product requires you to first sell yourself.
Focus on adding value to your followers’ lives. There are two very consistent ways of doing this: help them out for free, or make them laugh. Our feeds try to do a bit of both.
Post useful content that might help them with their struggle. And do it for free.
This may sound like a huge amount of work to not make direct sales from. If you’re not a natural writer, writing a 500-1000 word article every day, or even once a week may seem like a daunting task.
You could outsource this to a company like us. We’ll do it for you.
Or you can post content from other blogs and websites (although not competing brands).
The most important thing with social media is post consistently.
Humour is powerful.
It is psychologically impossible for people to dislike you if you make them laugh. Internet humour can be weird, but in 2021, it has the advantage of being a multimedia art form.
Video clips, memes, and straight up written word are all ways of producing humorous content and making your followers laugh.
This might sound like even harder work than writing helpful articles. And yes, comedy is a skillset but incidentally one that we possess. We can create humorous content for you and post it to your feeds on a regular basis.
Both of the above strategies are likely to help engage other social media users. When they comment on your posts or respond to your tweets, answer them – write back. This is what adds ‘humanness’ to the technology. This is what will make them trust you even more. Because behind your branding, there are real people.
I would not recommend spending money on social media marketing if you’re not yet profitable. It’s a soft sell and can take a while for you to see any serious business growth as a result of it.
But if your business is already making money and a couple of hundred pounds a month doesn’t sound like a lot, it’s definitely something to consider.