If you are struggling to sell your products and services, I’m willing to bet I know why. It’s one or more of three things. I’ve been there myself countless times in the past. Spending weeks developing a product or a website only to receive very little interest from the world.
Over many years, I came to the realisation that when a product or service will not sell, the problem is almost always one of the following:
Do people like and trust the company? If they’re going to do business with the company, they need to trust it and believe that it will treat them well and deliver on its promises to them.
Companies spend a lot of money on branding and PR to maintain a positive image in the minds of their target market, but for a fledgling startup this reputation is going to born mostly out of your website design and online reputation.
Your website is very likely to be the first direct contact a new prospect has with your company. That means the prospect is going to judge your company and your product by your website. Website design is mission critical to most businesses.
Does it look professional? Does it give the impression that the company can be trusted? Does it give the impression that the product or service will be of good quality? The potential customer will make all these decisions and more based on your website.
Is the product or service something that a substantial number of people actually want and are willing to pay for? It’s surprising how many entrepreneurs create products and services that nobody really wants. Either they don’t solve a problem or they don’t solve a sufficiently big problem that people will pay to have solved. I’ve done it myself.
Often, those who try to take hobbies and turn them into business ventures can be guilty of this. They just want people to buy their hobby and little or no thought is spent pondering what problem your ‘service’ actually solves for the buyer.
When taking a product to market, it’s better to start from the other side of the table and try to identify a problem that a substantial number of people have and then propose a solution. Once you are confident your product or service solves a genuine problem, selling it is, in large part, about convincing people that your product or service will deliver on its promise to make their lives easier.