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Should You Hire A Marketing Agency?

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There is a very prevalent school of thought within entrepreneurship and among small business owners that the lone wolf entrepreneur or small business owner should do everything themselves. From servicing customers to marketing to graphic design, building and managing the website, the lot! And, of course, it works for some people.

However, I’ve often found that when I get to know these people better, other parts of their life are struggling and it becomes clear what has happened.

At Smart & Slick, we follow a philosophy from the world of software development. It’s called…

The Single Responsibility Principle

The philosophy goes like this: each and every part of a program should have one job and only one job. This makes it easier to solve problems when there is a malfunction. It means that replacing that one part of the program will not affect anything else. So fixing one problem will not create another problem.

I’ve come to believe this is a very useful philosophy outside of software engineering. It applies to business too, but sounds like this…

You Cannot Do Everything Yourself…

And nor should you! Part of being a business owner and leader is knowing that you aren’t fantastic at everything. And to try to learn everything is going to spread you very thin. There are also going to be jobs you just don’t like doing and make you feel uneasy, a feeling you’ll take home with you and will play on your mind and seep into other parts of your life.

But there’s a solution…

…So Don’t Try!

Decide what your job within your business is. All other demands of the business should be delegated to other people and organisations. Get an accountant, hire a digital agency to take care of your digital infrastructure, hire a marketing agency to take care of your marketing. Empty your plate as much as possible.

This will have a number of effects: You’ll be much more focussed and high performing in the role you’ve given yourself. You’ll also be more relaxed generally and able to give some energy to other parts of your life.

At Smart & Slick, we specialize in digital solutions for small business.

We do web design, mobile apps, SEO, PR & copywriting.

Speak to us today to discuss how we can help your business grow.

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About Smart & Slick

Smart & Slick is a digital agency. We help startups and small businesses grow with web design, copywriting and SEO services.

We also offer PR services via our PR agency department.