This morning, I finally got around to doing something I’ve wanted to do for the last 3 months: open a bank account and investment account for my son. I consider it a father’s duty to give him the best head start he can have in life. And secondly, if I’m smart today, in 18 years, his university fees might pay themselves, should he choose to go.
I found myself on the website of prominent UK financial institution, a FTSE 100 company even. But when I tried to use their online registration (because that’s supposed to be the fastest and easiest way to sign up for anything nowadays), their form did not work as either I expected, or I would think they wanted it to.
I ended up having to call.
I couldn’t help wondering how this kind of thing could happen to a FTSE 100 company? In my opinion, if you start getting phone calls telling you parts of your website don’t work, you need to think about whether you continue doing business with whomever looks after that for you.
During the phone call, I was asked many things, including to try a different browser. They also told me on the phone that their website worked best with Microsoft Edge. Once again, I have to wonder who maintains their website because they obviously haven’t spent much (and by ‘much’ I mean ‘any’) time on cross-browser compatibility. Google Chrome is the most popular browser in the world today and to have a website that doesn’t function properly when using Google Chrome, is, in my view, simply not acceptable.
Your business’s website is the first contact many of your customers and would-be customers will have with your business. They’re going to base their first impression of your business (and of you) on your website. That’s why it needs to be tip top. That’s why it needs to work on every browser and device there is. Because your business’s website is the primary trust indicator of your business in the 21st century. It’s worth spending a bit of money on and getting a website with design you can be proud of and robust functionality that never lets you down.
What did I do about my son’s investment account? In this case, there isn’t another company that offers the kind of account I want. So I will have to stick with this company and do whatever it takes to open the account. But that is not a common problem. Normally, it’s much easier to just go elsewhere.