Whether it's a sales letter on a web page, selling a 3-5 digit product or service, or a series of emails designed to drum up interest in a product launch, if you don't have copy that compels prospects to take action, your business will fail.
Getting people to buy products and services online is a multi-step process.
Online sales letters (like this one) are not written. They evolve.
And often, finding the right approach can take two or three attempts.
Over a period of months, we create an online sales letter and then monitor it's performance.
We then make tweaks in aimed at improving conversion, until we have a sales letter that works consistently.
Whatever it is you sell, there are reasons why people buy it. And there are reasons why they buy it from you (and reasons why they don't). The first step of our copywriting process is to get inside the mind of the market in order to establish why people want the product or service in the first place, what they're prepared to pay for it, and specifically why they (would) buy it from you.
The first job of any sales letter is to get a prospect to read it. This mean feat is mostly left to the headline. The copywriting process often involves coming up with 20+ headlines in order to land on one that's potent.