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Closing in print. Hypnotic sales cop
The Secret To Charging Higher Prices…
The Secret Unconscious Calculation Every Prospect Does In Their Mind Before They Become A Client…
At the end of the day, how much you can charge for what you do comes down to one thing: the communication of value.
When you present an offer to a prospect, they’re doing calculations in their mind.
If the cost of the service is less than the perceived value, they see a bargain and they’ll buy it.
If the cost of the service is more than the perceived value, they see expensive and they won’t buy it.
Value is subjective. What one person values, another may not.
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