The birth of a brand is achieved with publicity, not advertising.
Brands are born out of stories. "The new Leeds restaurant that's reinvented Indian food", "The new show opening at the Bradford Alhambra", "the Yorksire-born entrepreneur who is creating a revolution in hairdressing". Stories tell the public how to categorise a particular brand in their minds and why they should be interested. Without a story, a brand has no context.
Advertising is very effective at telling people about products and offers, but is much less effective at telling the stories behind the makers of those products.
PR employs storytelling to put your brand on the map.
Being featured in the press creates unparalleled authority - even if your prospects never see it! Simply featuring the logos of the outlets you've been featured in can vastly increase credibility and trust with every website visitor you get!
Imagine having these logos be one of the first things your website visitors see when they go to your website to check you out? Doesn't it instantly put you in a whole different league to your competitors?
It's true. Your vocation or project is not the barrier you may think it is.
While you understandably may think that the media focus mainly on artists and entertainers and perhaps the occasional tech entrepreneur, with the right angle and the right story, virtually any project, business or person can make the news and widen its reach.
Whether you think your job is boring or not, the chances are that it's interesting to somebody.
So yes, we do work with entertainers, authors and artists. But we also work with many other professionals you may not ordinarily associate with press coverage.
The top players in almost every industry who command the highest prices for their products and services are not necessarily the "best". Quality definitely commands a price in any market place, but there is something else that pays better: celebrity. Sometimes ten, twenty, a hundred times better.
Building celebrity also opens up additional revenue streams for you that are not available to those in your field who aren't famous. Things like public speaking, book authorship - some of the most highly paid revenue streams that there are.
Leveraging a public profile correctly can lead to a huge increase in status and confidence. Your reputation can inspire confidence in your business and services; find investors more easily to finance new projects; and even get your into rooms you wouldn't otherwise get into.
If you're in the entertainment business, fame is a necessity. It's just part of the territory. Because the public equates how famous you are with how 'good' you are.
We help improve your brand strength and reach by positioning you in all the right places.