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Basic visibility is not enough for serious mass market brands. So if you’ve got your eyes on the “big time” – even in your local area – publicity isn’t an option. It’s a necessity.
Brands are born out of stories. “The new up and coming actor”, “The new handy gizmo that makes life easier”, “the next big thing in tech”, “the new restaurant that’s reinvented Indian food”. Stories tell the public how to categorise a particular brand in their minds and why they should be interested. Without a story, a brand has no context.
Advertising can tell people about products and offers, but is much less effective at telling the stories behind the makers of those products.
It’s true. Your vocation or project is not the barrier you may think it is.
While we work with entertainers and authors, we also work with many small businesses in sectors and industries you may not ordinarily associate with ‘fame’. Entrepreneurs, chefs, doctors, pharmacists, various types of consultants, financial advisors, solicitors. We work with all of them. Whether you think your job is boring or not, the chances are that it’s interesting to somebody.
The top players in almost every industry who command the highest prices for their products and services are not necessarily the “best”. Quality definitely commands a price in any market place, but there is something else that pays better: celebrity. Sometimes ten, twenty, a hundred times better.
Building celebrity also opens up additional revenue streams for you that are not available to those in your field who aren’t famous. Things like public speaking, book authorship – some of the most highly paid revenue streams that there are.
Leveraging a public profile correctly can lead to a huge increase in status and confidence. Your reputation can inspire confidence in your business and services; find investors more easily to finance new projects; and even get your into rooms you wouldn’t otherwise get into.
If you’re in the entertainment business, fame is a necessity. It’s just part of the territory. Because the public equates how famous you are with how ‘good’ you are.
We help improve your brand strength and reach by positioning you in all the right places.
What we’ve done already
Build your brand recognition in your local town, city or county.
Build your national brand recognition in your country.
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