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When a new visitor hits your homepage for the first time, within 3 seconds, they will have made a decision about your business.
They will know on a gut level whether there's any chance of them doing business with you.
How did they decide?
Three seconds isn't very long. Not long enough to read the page.
They decided based on design. Because design communicates essence.
Colours, shapes & fonts, amongst other things.
When essence is communicated, it acts as a screener: those who aren't right for you will be repelled, while those who you can help and those who are right for you will really want you.
So far, we've communicated your essence using a bunch of design choices. If the visitor hasn't hit the back button, it's because they're interested.
The next potential barrier is trust. So our job is to do a bunch of things that are going to promote confidence in your business.
Everything else we've done up to now has been building up to this moment. They visitor likes you, wants to do business with you, trusts you...
We need them to take action. We need them to fill out a form or sign up or click 'buy' or pick up the phone.
Modern websites have to be ready for anything. In 2021 websites are viewed on a range of different devices from mobile phones all the way up to large panel LCD monitors. Your website has to look awesome on any screen size.
When you share your URL on social media, you want it to look professional, right? You want your company's essence to already be ouzing out of the link preview.
In the 21st century, your website is your storefront.
Whether your customer base is local or nationwide, your website is likely to be the very first interaction any new client or customer has with your business or brand.
Your website has one job before all others: to influence the customer to choose you over your competitors.
At Smart & Slick, we promise you two things:
We build complex websites as well as simple ones.
So whether you're looking to build a simple but attractive brochure, or the next Booking.com, we have the know-how and expertise to help you realise your vision.
Together, we establish what you want and the best way of delivering it.
Your designer will go away and come up with ideas. You can say yes or no to various elements.
Depending on the complexity of the project, this can take serious time.
As a guide, most brochure websites can complete this step within 2 weeks while complex web apps can take substantially longer.
Your website will be coded up, converting from ideas into an actual website!
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